Archipelago Expedition Yachts —
Brand Evolution & Digital Design
Several years after developing Archipelago Expedition Yachts’ initial visual identity, I partnered with WSW Marine again to evolve the brand for its next stage of growth.
Building on the foundations of the original identity, the work focused on creating a more established and distinctive expression of the brand — bringing its environmental approach to yachting further forward while keeping performance, engineering and approachable luxury at its core.
The evolution included a redesigned website and expanded visual language across digital and print, refining typography, imagery, color, messaging and graphic elements into a more confident and cohesive brand experience.
Client
Archipelago Expedition Yachts / WSW Marine
Year
2024-2026
Service
Brand Evolution · Art Direction · Website Design · Visual Systems · Editorial Design
Evolving without losing what made the brand distinctive.
The refreshed system brings greater clarity and confidence to Archipelago's visual language, balancing performance and exploration with a stronger expression of environmental responsibility and understated luxury.
