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This project focused on developing a visual identity and digital presence for an expedition yacht brand grounded in performance, sustainability, and long-term thinking.

The work centered on translating the brand’s philosophy into a clear visual system — establishing tone, visuals, hierarchy, and consistency across branding, website design, and communication materials. 

My role included visual identity development, art direction, website and brochure design, with an emphasis on creating a system that felt purposeful, considered, and aligned with the brand’s values.

Client

WSW Marine

Year

2021-2022

Service

Visual ID Development & Design
(Logo, Website, Brochure, etc.)

Underground screen
Laptop
Archipelago-Brand-Guide
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