Translating ideas and values into meaningful, enduring visual identities.
Every brand has an essence. My role is to reveal it — and translate it into meaningful, enduring visual identities through perceptive thinking and thoughtful design.
I help organizations become more human, more understandable, more desirable, and more coherent — more fully themselves by revealing what makes them distinctive.
I work at the intersection of strategy and execution, translating ideas, information, and insight into clear visual content for branding, publications, editorial work, social media, and marketing systems.
My approach is considered and detail-oriented, balancing the bigger picture with the small decisions that shape how work is experienced day to day.
Branding (Logo design & visual identity systems)
Website design
Publication / editorial (long-form)
Marketing visuals & presentations
Social media content creation
Photography...
My Story
I’m an observer, thinker and maker, endlessly curious about the world and the different ways we experience it.
My approach to design has been shaped as much by life as by work. Living in several countries, moving between cultures and working with people from different backgrounds has taught me to look from more than one perspective — to stay curious, pay attention and resist easy assumptions.
That same curiosity runs through my creative practice. Whether I’m developing a visual identity, photographing a place or making something simply because an idea won’t leave me alone, I’m interested in finding what is essential and giving it a form that feels thoughtful, clear and true to its context.
I care about both the larger idea and the smallest detail, and I’m happiest working with people who value curiosity, intelligent design and meaningful collaboration.
Alongside my design and photography work, I continue to explore painting and personal visual work, some of which is available as original work and limited-edition prints through the art shop.
Selected Clients
- Archipelago EY
- Assurance Agency
- BUSarchitektur
- boa (Vienna)
- Human Dignity Trust
- Knot Agency
- Minority Rights Group
- Neoscape
- Orveda
- Rare Diversity Initiatives
- Savills
- UHA
TESTIMONIALS
“ Lucia was the photographer at business conferences I co-founded. Always exceptional quality of photos. But with Lucia it's not only about the hard skills. Her friendly character and the way she approaches new projects is wonderful. People, attendees to an event don't feel watched or intimidated by her, when she is taking photographs she keeps decent distance, and makes people feel comfortable. Lucia always delivered all creative work in time and all needed formats. ”
— Eva Caletkova, In-House Legal Recruiter at THE BROOKE CONSULTANCY LLP