Designing Clarity Through Visual Systems
Accomplished designer, art director, and photographer with professional experience across the USA and Europe.
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I work at the intersection of strategy and execution, translating ideas, information, and insight into clear visual content for branding, publications, editorial work, social media, and marketing systems.
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My approach is thoughtful and detail-oriented, balancing the bigger picture with the small decisions that shape how work is experienced day to day.
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I’m inspired by intelligent design, sustainable practices, innovative architecture, conscious travel, the arts, quantum physics, geometry— as well as the small, often unnoticed details shaping how we experience the world.​
Branding (Logo design & visual identity systems)
Website design
Publication / editorial (long-form)
Marketing visuals & presentations
Social media content creation
Photography...
My Story
I am an observer, thinker, and creator passionate about learning, intelligent design, authentic branding, positivity & well-being, travel & experiences, fair practices and equality in society.
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I thrive in an environment encouraging an imaginative, curious, and explorative approach to work. I enjoy working on projects that expand my imagination and let me explore design and art meaningfully and authentically. I have successfully explored different roles and accomplished many projects over the years. I love learning new things, meeting inspiring people, and sharing our experiences.
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I take pride in my caring and meticulous approach to work. I think about the big picture, and ensure no detail gets neglected, while delivering each project on time and within a given budget.
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Living in several different countries, studying and working in diverse environments, and meeting people from varied backgrounds helped me grow and see things from several perspectives, while discovering different cultures, beliefs, traditions, and practices. It also enabled me to learn several languages, although with limited fluency.
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I enjoy working on ventures that bring together people from all walks of life and different parts of the world. I hope to continue working for and collaborating with companies, organizations, and people who advocate for equality and fair practices, and bring positive change to the world, locally or globally.
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Alongside my design and photography work, I also maintain a small collection of personal visual work and limited-edition prints, available through the art shop.
Selected Clients
- Archipelago EY
- Assurance Agency
- BUSarchitektur
- boa (Vienna)
- Human Dignity Trust
- Knot Agency
- Minority Rights Group
- Neoscape
- Orveda
- Rare Diversity Initiatives
- Savills
- UHA
TESTIMONIALS
“ Lucia was the photographer at business conferences I co-founded. Always exceptional quality of photos. But with Lucia it's not only about the hard skills. Her friendly character and the way she approaches new projects is wonderful. People, attendees to an event don't feel watched or intimidated by her, when she is taking photographs she keeps decent distance, and makes people feel comfortable. Lucia always delivered all creative work in time and all needed formats. ”
— Eva Caletkova, In-House Legal Recruiter at THE BROOKE CONSULTANCY LLP