Urban Menus

Urban Menus is a flexible package of services and a visualisation tool custom-made specifically for a project’s needs. The following visuals present the concept route for visual branding that was not adopted by the client. It was inspired by the forward-thinking, smart, collaborative, ambitious, and inspiring aspects of Urban Menus reflected through the bold and lively color scheme, adaptable logo, and versatile strong typography.

Service

Logo design, UI, Website, Marketing Visuals

Client

BOA

Year

2018-2020

It is a playful tool that greatly simplifies district planning thanks to its 3D virtual reality functionality, its visualization of urban interventions and its parametric effect analysis (ecology, urbanity, density). 

I was hired by Laura P. Spinadel to come up with concept ideas for the logo, the user interface look & feel of the programme (game), the website as well as other promotional / presentation materials.

UM-glimpse-intro.gif