Urban Menus is a flexible package of services and a visualisation tool custom-made specifically for a project’s needs. The following visuals present the concept route for visual branding that was not adopted by the client. It was inspired by the forward-thinking, smart, collaborative, ambitious, and inspiring aspects of Urban Menus reflected through the bold and lively color scheme, adaptable logo, and versatile strong typography.
Logo design, UI, Website, Marketing Visuals
It is a playful tool that greatly simplifies district planning thanks to its 3D virtual reality functionality, its visualization of urban interventions and its parametric effect analysis (ecology, urbanity, density).
I was hired by Laura P. Spinadel to come up with concept ideas for the logo, the user interface look & feel of the programme (game), the website as well as other promotional / presentation materials.