Kelvin Group (MonogramGroup Project)
MonogramGroup was engaged in March 2024 to holistically reimagine and evolve the brand into the preeminent leader it is.
The focus of the projects was on translating strategic positioning into clear visual systems — aligning typography, color, layout, and graphic logic across brand touchpoints such as website, presentations, and marketing materials.
My role involved website concept & design, refining the visual identity, and company overview deck design, working closely with internal agency team and collaborating with Kelvin Group's leadership team.
Employer
MonogramGroup
Year
2024
Service
Brand Refresh + Website Design
I was the project's art director & designer working in collaboration with a CD & AE to deliver a brand refresh.
We breathed life into the brand through an enhanced design system, a contemporary and responsive WordPress website, and an arsenal of communications templates.
