Infinity Towers
Sometimes the best design work comes from intuition. I created this identity independently, inspired by the architecture of this luxury residential development in Cyprus designed by UHA London. The result continues to be one of my favorite visual expressions.
Service
Print, Visual Identity
Client
N/A
Year
2020
Inspired by an idea of the "360 living" and the Mediterranean seaside location, the visual identity concept stems from the cycle of day and light. As we go through our day-to-day lives, we tend to forget the pure beauty of the quotidian elements and processes. One of those being the light changing during the day. Only when on holiday we take time to enjoy these natural changes by observing the sunrise or the sunset.
Thanks to its positioning near the beach and architectural design offering the unobstructed view from every apartment, the Infinity Towers benefit from the luxury amenities, the sophisticated design and appliances, and the beautiful vistas of the Mediterranean sea and its surroundings. The visual branding concept reflects this sophistication and high-end luxury through refined logo design, typography, and a fresh, inspiring color palette and imagery.
